The Ministry of Agriculture, Fisheries, Water and Rural Development welcomes new pioneering companies joining the Gusto del Sur agri-food quality mark at an event organized during the Madrid Fusión fair.
The event will be attended by the general director of Industries, Innovation and Agri-Food Chain, Cristina de Toro, who will be responsible for presenting the welcome packs to the new companies joining Gusto del Sur. The event will take place at 13:10 hours in the Tabanco area of the Andalusia stand, located in Pavilion 14 of Ifema at Madrid Fusión.
The Regional Government of Andalusia recognizes new companies that are already part of Gusto del Sur. Specifically, these are 14 Andalusian firms: Aceites Cazorla, Aceites Echinac, Aceites Guadalquivir, Aceitunas y Encurtidos Bravo, Anpasol, Comerandalus, Dimobe, Finca Cuatro Vientos, Inés Rosales, Peña de Baena, La Bética Aceitera, San Isidro Labrador, Salazones Herpac and Virgen de la Estrella.
Since the approval of the Gusto del Sur brand in June 2023, more than 45 companies and 140 products from all sectors and subsectors of activity have joined, demonstrating the great reception from Andalusian businesses.
Gusto del Sur at Madrid Fusión
In addition to the presentation of the welcome pack to businesses, Gusto del Sur has its own program of activities for the three days of Madrid Fusión, from January 29 to 31. Currently, this fair is one of the most important gastronomic events worldwide.
The Ministry will promote joining the Gusto del Sur agri-food quality mark at Madrid Fusión and will also promote Andalusian gastronomy with high-quality food and beverages through the various activities programmed in the Tabanco area.
Each day there will be a Gusto del Sur gastronomic experience led by chefs José Álvarez (La Costa-Almería), Juan Pedro Ortiz (Faralá-Granada), Juan Carlos García (Vandelvira-Jaén), Juan José Mesa (Radis-Jaén), Periko Ortega (ReComiendo-Córdoba) and José Luis Fernández (El Espejo-Cádiz).
Similarly, Gusto del Sur will sponsor the Sala Revelación 2024 Award, which Madrid Fusión will present for the first time in its 22nd edition. The award will recognize the work of a young professional who stands out for their ability to manage the service in the dining room of any type of restaurant.
About Gusto del Sur
Gusto del Sur is the brand that the Regional Government of Andalusia uses to identify food and beverages of differentiated quality. It helps consumers recognize them through labeling on packaging, improves the competitiveness of the sector, and promotes marketing and internationalization. It is a brand that the Regional Government makes available to the sector to give a new boost to the agri-food industry of Andalusia.
Products framed under Protected Designations of Origin (PDO), Protected Geographical Indications (PGI), Traditional Specialities Guaranteed (TSG), artisan products, organic and integrated production products, products from recognized private protocols, among others, can be included in Gusto del Sur.
Businesses authorized to use the brand may use it on their packaging, thus obtaining added value for their products and facilitating the consumer's purchasing decision. To join Gusto del Sur, the Regional Government of Andalusia has simplified the administrative process, which can be accessed through the website www.gustodelsur.es.